The Power of the Obnoxious Offer

The Power of the Obnoxious Offer

I often talk to my clients about the incredible power of the Obnoxious Offer. I named it in honor of one of my customers’ reactions to such a deal. When my 19-year-old self placed a $30,000 estimate in front of him, he freaked out. “Your pricing is obnoxious!”...
Why Even the Best Sales Professionals Need Scripts

Why Even the Best Sales Professionals Need Scripts

I’m one of the best salespeople I know. I’m a trained public speaker who has sold hundreds of millions in products and merchandise. But I always rely on scripts when selling. So, I have to roll my eyes when someone tells me, “I don’t need a script,” or “I want to do...
Create Predictability with a Strategic Plan

Create Predictability with a Strategic Plan

A company’s strategic plan is the foundation of predictable growth. After all, a solid strategic plan affects everything your firm does or doesn’t do. And these actions (or lack of actions) send a clear message to your current and future customers. It is a guide...
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