Go Big with a Guaranteed Offer

Want to make your company stand out? Do you want to communicate your excellent standards? Do you want to ensure your business is not lumped in with your substandard competitors? Then, it’s time for you to develop a high-value, guaranteed offer. At first,...
The Power of the Obnoxious Offer

The Power of the Obnoxious Offer

I often talk to my clients about the incredible power of the Obnoxious Offer. I named it in honor of one of my customers’ reactions to such a deal. When my 19-year-old self placed a $30,000 estimate in front of him, he freaked out. “Your pricing is obnoxious!”...
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